Go Cruelty-Free: A Beginner’s Guide


Whether you just started your cruelty-free journey or you’re just now thinking of starting this journey, this guide is here to help you understand the cruelty-free world.

Finding out brand policies

This sounds simple because most people just check on a brand’s website their policies. However, there are some loopholes that companies can use to lie about their real cruelty-free status. That is why you should always rely on credible blogs to find out brand policies. Cruelty-Free Kitty, Leaping Bunny and ethical elephant are useful sources for anyone who wants to find out about a brand’s policy. Also once in a while brands will change their cruelty-free status and these blogs update this kind of information.

China’s law on necessary testing

The reason why some brands still test their products on animals, although there are cheaper and more accurate alternatives to animal testing, is China’s law on necessary testing of imported products. For any brand to sell their products in stores in China they have to do the necessary animal testing first. The good news is that in July 2020 China made a huge announcement stating that they’ll end the pre-market animal testing policy in 2021 for imported cosmetics. Any imported special-use cosmetics will still require animal testing, but this is a big step towards making China’s market cruelty-free.

It is a gradual process

When you’re going through your products for the first time after deciding to go cruelty-free you’ll notice that a couple of your products aren’t. That’s okay, you can either keep those products or give them away. The main purpose of going cruelty-free is knowing where the products that you’re spending money on are coming from and what you’re supporting.


After all, the effort is the most important part. It is very likely that at the beginning you might go out and buy a product that isn’t cruelty-free. That’s fine, brands can change their policies, some products have stickers that say that they are cruelty-free when they aren’t. These things aren’t regulated enough so you might make some mistakes at first. In the end, what matters is that you’re trying your best to become a better consumer and stop supporting unethical practices.


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