Booktube: What Is It and 3 Great Channels You Need to Watch

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BookTube

Every day on YouTube there’s plenty of content published on diverse topics and in different languages from people all across the world. Booktube is represented by the corner of YouTube content creators that love nerding about books. They share with their audience the books they loved and hated, their reading lists, their book hauls, and different “tags” and challenges such as guessing the first line from a book. They even host read-a-thons with particular themes, like reading only books by Asian or Black people or reading for 24 hours straight, and invite their audience to participate.

In the digital age, industries try to find the cleverest ways of advertising on social media, such as sponsorship deals with influencers or accounts that post content targeted to young people, full of catchy vocabulary and memes. The publishing industry takes part in this trend as well, sponsoring “book influencers” and using nicely designed covers for their newest releases. The market is influenced by social media spaces like BookTube, BookTok and Book Twitter, as young readers find their picks through their favorite content creators. So, here’s three booktubers who post witty videos about books that might get you to read more after you’ve finished watching:

Withcindy

Cindy, a young Asian woman from the US, is the one behind the channel withcindy, where she posts reviews about books and reacts to movies and tv series. She has become famous because of her sarcastic language and entertaining reactions to absurd and badly written books.

It’s no wonder that her most famous videos are a series of reviews on the A Court of Thorns and Roses series by Sarah J Maas. In these videos, she makes fun of the wacky and awful writing and plot of the books, reading passages from the books that make no sense or the sex scenes that make even less sense. Sarah J Maas is not the only author that the Cindy pokes fun at, as she has plenty of videos where she roasts several books.
Cindy updates monthly on what she’s been reading, making positive comments about books as well, and she puts up videos on books that have been deemed by the internet problematic, discussing the issues that are present or not from her point of view.

Uncarley

Carley is a college student from Toronto that, like many of her fellow booktubers, reviews different books but does so with humor, since she’s a comedian, using self-deprecating jokes and Gen Z language and memes. The most-watched videos on her channel are a series of reviews of books that celebrities recommend. She’s gone through the favorites of Harry Styles, Timothee Chalamet, Lorde, Hozier, and Anya Taylor-Joy. Besides book recommendations, she posts videos where she reads books linked to topics that are popular among Gen Z such as her video “i read #girlboss books for a week (and learned NOTHING lol)”, where she reads books from white millennial feminists about succeeding in life and makes fun of them.

Jack Edwards

Much like uncarley, Jack Edwards is a British literature graduate that has a famous series on books recommendations from celebrities like Taylor Swift, Dua Lipa and, Namjoon from BTS. In addition to celebrity recommendations, he uploads videos where he is reading books from different cultures and continents, such as Arabic or Asian, and does challenge-type videos: swapping his phone screen time with reading for a week or following the routines of famous authors. The vlogs are well-known in the BookTube community thanks to his cheery attitude, academic insight on literature, and silly comments. His channel has a lot in common with the ones mentioned already due to the fact that these booktubers are watched by young audiences in general that get hooked by content that interacts with their culture, vocabulary, and sense of humor.

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